Your event rental business is more than just your job or your career. It's your life, your legacy - the result of years of mental, physical, and emotional labor. Your business is a part of who you are and why you get up in the morning.
But there comes a time for every business owner when it's time to make a change. Maybe it's retirement or maybe the business is ready to go to the next level and you need outside help. Knowing when and how to sell your event rental business is difficult. As with any difficult business decision, there are many factors to consider carefully. The decision will come down to questions like:
There are also questions that are specific to the event rental industry - like are there headwinds or tailwinds in the event rental industry, and do buyers find the event rental attractive?
The answers to questions like these will guide you in selling your business and having a good outcome. It's a mix of personal, business, and market factors. You want to look back and feel happy with the decision you made. When you decide to sell your business, you can't un-do it. If you're ready to think through your exit strategy - let's dig into these key questions and how they apply to your event rental business.
Every business - even within the event rental industry - is different, and every business owner is different. There are many personal reasons you might want to sell your business or part of your business. Reasons range from:
These personal reasons are just that: personal. They'll vary from business owner to business owner and are always influenced by many factors, including family members, friends, and employees. They are important to consider as you think through your next steps and whether you're ready to sell. You want to do what's best for your business, but you also want to do what's best for you personally and for your family. You are in control, and you can decide when the timing is right. You should also think through what you would want to do after you sell your event rental business - would you want to stay on board in some capacity or simply transition out of the business and the event rental industry?
You might be ready to sell - but is your business? It's important to determine whether your business is well-positioned to take to the market. You want it to be appealing to event rental industry buyers and investors to increase the valuation and improve the odds of getting a deal done. Here are a few important considerations:
By getting your business ready to sell, you're positioning yourself for success in the deal process, and you're creating value. If your business isn't ready to sell and you go to market anyway - you're destroying value. You may not have a choice, but if you have a choice, you only want to sell when your business is ready.
In some situations, business owners feel like their company can do more with additional capital or resources. You've done the math and know exactly how to capitalize on a growing market, but you aren't ready or able to make that jump yourself. For example, the next evolution of your business may require more funding than you're willing to invest or borrow from a lender.
If your business needs new partners to fuel growth, you should spend some time putting together the business case to help investors see your vision. How much capital do you need? How would you use that capital? How much growth would their investment generate? What other resources do you need? You might want to open a new branch location. You might want to hire new employees or invest in new equipment. Whatever your expansion requires, it's important to put together a clear plan with defined metrics for success.
It's also important to think through what your personal role would be in the next phase of growth. Would you want to remain in charge - or would you like to transition to a new executive to grow the business, which might be important if the next phase of growth requires a skillset beyond your capabilities or interests. New ownership or investors can help inject new capital and new energy into your business, but you want to be able to point them in the right direction. A carefully thought-out plan will make it easier to attract investors and align everyone.
There are many different types of business buyers who might be interested in the event rental industry, and they all approach deals differently. Here are a few common ones to familiarize yourself with:
Each of these types of buyers has different investment objectives, timelines, and strategies. Some strategic acquirers, for example, may want to re-brand your business on Day 1. Does that matter to you? Some Private equity firms may ask you to "roll over" equity into their deal, meaning you still have money invested in the business under their control. Does that appeal to you as a way to get a "2nd bite at the apple" and benefit from their investment or do you see that as un-appealing? Family offices tend to have longer investment time horizons and hold times with a slower pace - do you think that benefits your business or not?
With each type of buyer, you'll have to consider your priorities and what you're looking to get out of the deal. Here's a framework and exercise that might be helpful. Rank these in order of importance to you:
Here's a scenario to help clarify: the highest offer you get is from a buyer who you think won't be a good fit for your event rental business. Do you take the offer, or do you take a lower amount from a buyer who you think is a better fit and would protect your legacy better?
As you start talking with potential acquirers, you can interview them as much as they're interviewing you. Ask them about their approach - what would they plan on doing on Day 1? Ask them about how they typically structure their deals, and what role business owners usually play post-acquisition. The more questions you ask, the more you'll understand the way they look at your business, and if you're ready for them to buy your business.
You should also ask to spend some time together in-person with the buyers. Get to know them as people. See for yourself how they operate, what they care about and prioritize, and how they approach other people. Are they respectful to the wait staff at the restaurant or jerks? Do they get the most expensive bottle of wine or drink a local beer? What is their definition of personal success?
Finding the right buyer comes down to a key question: are they a good match for you and your company?
When you're thinking about selling your event rental business, valuation is top of mind, and for good reason - for many business owners, the majority of their net worth is tied up in the value of their businesses. How much your business is worth is a difficult question to answer – because the truth is that the value of a business depends on a large number of variables that are changing constantly. Many business owners say that they'd be ready to sell "for the right price," but what does that mean?
Let's start by defining the "valuation" of your business. For our purposes, it’s not what the business is worth to you – because of the lifestyle it gives you, the company car, the perks, or the cash it generates for you, or the prestige. It’s also not what you think the business could sell for based on something you heard at an industry conference or what someone told you while you played golf at the country club. Too many owners make the mistake of thinking they can sell their business for the same multiple or valuation that someone else got for their business. This is a dangerous assumption that often leads to disappointment when confronted with reality: every business is different and valuations vary significantly, even within the same industry. Don’t fall into the “country club” valuation trap.
So what is the definition of "valuation" then? There are technical definitions of “fair market value” that are sometimes used by accountants, financial professionals, the IRS, and valuation experts. These more technical valuations can be calculated using several different complex methodologies. These methodologies include income-based approaches, market-based approaches, and asset-based approaches, which all generally involve analyzing financial statements, conducting market research, assessing comparable transactions, and determining appropriate valuation multiples. Even these more technical approaches to valuation are still very subjective. Let’s keep it simple: let’s think of value as what someone else will pay for your business right now.
The best way to get a valuation of your business, is to have a buyer make you a real offer. Short of that, you can look for indicators in the market and advisors to help you at least get a potential valuation range.
Understanding acquisition activity in the event rental industry and in your local market can also help give you a sense for if valuations are trending higher or lower. Right now, for example, Private Equity buyers are very active and becoming more active, driving up valuations in many of their target industries. Many advisors are expecting to see another uptick in investment as well as private equity mergers and acquisitions in the near future. This type of activity in the marketplace creates higher valuations due to competition for deals and great exit opportunities for business owners.
At DealPoint, we know what it's like to sell your business. That's because, as business owners ourselves, we've done it before. Our deal advisors know what it takes to get a deal done. It's a time-consuming process that can be a stressful, emotional roller-coaster from initial buyer meetings through due diligence. You want to be able to look back and not only be happy with the decision you made - but also with the decision-making process.
We'd be happy to help you how we can with this process. Most importantly, as a buy-side broker, we want to help you find the right buyer for your event rental business. Email us to get more info. Info@DealPoint.com
We also thought it might be useful to include a "State of the Event Rental Industry" snapshot for your reference as you're thinking about selling your event rental business.
The event rental industry is a dynamic and essential component of the broader events sector, providing a wide range of products and services that are critical for the successful execution of events. From corporate conferences and weddings to large-scale festivals and community gatherings, event rental companies supply everything from tents, tables, and chairs to lighting, sound systems, and décor. This industry has seen significant growth and transformation as it adapts to changing consumer preferences, technological advancements, and economic conditions. Let's explore the current state of the event rental industry and the factors influencing its growth and market dynamics.
Key Drivers for Growth of the Event Rental Industry
Several key factors are driving the growth of the event rental industry:
Increase in Event Frequency and Diversity: There is a rising demand for a wide variety of events, including corporate functions, social celebrations, music festivals, and cultural gatherings. The growing frequency and diversity of these events create a steady demand for rental equipment and services.
Preference for Customization and Unique Experiences: Modern consumers and businesses increasingly seek personalized and unique event experiences. Event rental companies that offer customizable options and diverse inventories are well-positioned to meet this demand, driving industry growth.
Economic Recovery and Consumer Spending: As economic conditions improve, discretionary spending on events and celebrations tends to increase. This recovery boosts demand for event rental services, particularly for high-end and large-scale events.
Convenience and Cost Efficiency: Renting equipment is often more cost-effective and convenient than purchasing it, especially for one-time or infrequent events. This practicality drives businesses and individuals to opt for rental services to manage event budgets effectively.
Technological Advancements: Innovations in event technology, such as virtual event solutions, digital booking platforms, and advanced AV equipment, are transforming the event rental industry. Companies that integrate these technologies enhance their service offerings and appeal to tech-savvy clients.
Mergers and acquisitions (M&A) in the event rental industry are driven by various strategic goals and market opportunities:
Geographic Expansion: Companies are acquiring regional and local event rental businesses to expand their geographic reach and market presence. This strategy allows larger firms to quickly enter new markets and serve a broader clientele.
Service and Inventory Diversification: Acquisitions enable companies to broaden their product and service offerings, such as adding specialized event décor, high-tech AV solutions, or unique rental items. This diversification helps caterers to meet a wider range of customer needs.
Operational Synergies and Efficiency: M&A activities often focus on achieving operational efficiencies, such as optimizing logistics, inventory management, and reducing costs through consolidated operations. These synergies improve profitability and competitive positioning.
Technology Integration: The integration of advanced technologies is a significant driver for acquisitions. Companies look to acquire firms with innovative solutions that can enhance their operational capabilities and customer service.
Private Equity Interest: The stable demand and growth potential in the event rental industry attract private equity investors. These firms seek to capitalize on consolidation opportunities and drive value creation through strategic acquisitions and management improvements.
Valuing companies in the event rental industry involves several critical factors that reflect their operational strengths and market position:
Revenue Consistency and Growth Potential: Consistent revenue streams from repeat business and long-term contracts are crucial for favorable valuation. Companies with strong growth potential and a track record of steady income are highly valued.
Quality and Range of Inventory: The condition, quality, and diversity of a company’s rental inventory directly impact its valuation. Well-maintained, modern, and varied inventory enhances the company’s ability to meet diverse customer needs and capture market opportunities.
Market Position and Brand Reputation: A strong market presence and good reputation for reliability and quality service boost a company’s valuation. Established brands with loyal customer bases are seen as lower risk and more attractive to buyers.
Operational Efficiency and Technology Use: Efficient operational practices, including advanced logistics, inventory management, and technology integration, boost a company’s valuation. Companies leveraging technology to improve service delivery and customer engagement stand out in the market.
Customer Base and Relationships: A diverse and loyal customer base is a significant value driver. Companies with strong relationships with key clients, such as corporate accounts and event planners, are more stable and valued higher.
Geographic and Service Coverage: Companies with broad geographic reach and a diverse range of services can capture more market opportunities and are typically valued higher due to their ability to serve a wide customer base.
Several factors make the current market environment favorable for selling an event rental business:
Robust Demand for Event Services: The ongoing demand for a wide range of events, from corporate functions to social celebrations, creates a strong market for event rental services, making businesses in this sector attractive targets for acquisition.
Active M&A Landscape: The trend towards consolidation in the industry and significant interest from private equity create a favorable environment for sellers. Buyers are eager to acquire firms that offer market expansion and service diversification opportunities.
Technological Advancements Enhancing Value: Companies that have integrated advanced technologies in their operations, such as digital booking systems, efficient logistics, and innovative rental solutions, are particularly appealing to buyers looking to leverage technology for competitive advantage.
Strong Financial Performance: Businesses with consistent revenues and profitability are highly attractive in the current market, providing a lucrative opportunity for owners to capitalize on their investments.
Strategic Value of Established Brands: Firms with strong market presence, established brand recognition, and loyal customer bases are highly sought after. Their reputation and customer trust translate into higher valuations and attract strategic buyers.
The event rental industry is experiencing significant growth, driven by increasing demand for diverse and personalized events, economic recovery, and technological advancements. With an active M&A landscape and favorable market conditions, now is an excellent time for business owners in this sector to consider selling. Understanding the key growth drivers and valuation factors is essential for making informed decisions and maximizing the value of their businesses in this vibrant and evolving industry.
